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PUBLIC INFORMATION CAMPAIGN: Guides: Video
 Plan the Video Concept
 Determine Logistics
 Conduct Research
 Scriptwriting & Storyboard
 Seeking a Production Company
 Roles & Responsibilities
 Preparation
 Camera Shots
 Technical Issues
 B-Roll
 Checklist
 Logging
 Editing
 Duplication
 Glossary
 Additional Resources

How To Produce a Video

This guide is designed to take you through the step-by-step process of video production. It will help you plan the video, execute the plan, and create the final product. This guide provides examples to illustrate the process, a glossary of terms, and additional resources that provide production tips and samples.

Planning the Video

Planning the video, or the pre-production phase, is the development of the original idea and all the decisions about what is to be included in the program. It consists of the arrangements made before the start of the film. It can include scriptwriting, location scouting, and deciding the budget.

Shooting the Video

Shooting the video, or, the production phase is where all the pre-production plans are translated into action. It is the actual filming of the elements laid out in the script. This is where you set up the equipment, delegate crew jobs, and shoot the actual problem.

The Final Product

The final product, or, the post-production phase is where all the various bits and pieces are edited into a finished product. It is all the work done after the raw footage has been captured. This involves the editing, duplication, and logging process.

Plan the Video Concept

  • Topic
  • Participants
  • Length
  • Target Audience
  • Props
  • Budget

Determine Logistics

  • Location
  • Camera Positioning

Conduct Research

  • Data
  • Questions
  • Licensing and Copyright
  • Releases

Scriptwriting and Storyboard

  • Treatment
  • Format
  • Approval

Seeking a Production Company

  • Crews
  • Production Process
  • Quotes
  • Types of Cameras
  • Talent

Roles and Responsibilities

  • Crew Set Up
  • Director Instructions

Preparation

  • Rehearsal
  • Graphics

Camera Shots

  • Examples
  • Headroom/leadroom

Technical Issues

B-Roll

Checklist

Logging

Editing

  • Edit Decision List
  • Extras

Duplication

Glossary of Terms

Additional Resources

Content updated on 9/20/2005

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