Spread the Word
Weatherization has an important story to tell: Weatherization Works! Every day, Weatherization helps low-income families conserve energy, save money, and improve their living conditions. Weatherization measures even save lives. Combined savings for energy and non-energy benefits show Weatherization returns at $2.51 for every $1 invested.
A Public Information Campaign is a coordinated effort to create or raise awareness of the Weatherization Assistance Program. A successful PIC is comprised of several components that work together to communicate a clear message.
We are accountable to the public for responsibly investing tax dollars. Through a public information campaign, you can ensure public understanding of the program, develop new opportunities and resources, and build alliances and community support.
WAP's Public Information Campaign (PIC)
raises awareness of the Weatherization Program and its numerous benefits. NASCSP, NCAF, DOE, Simonson Management Services, state and local Weatherization offices, and other stakeholders work together to develop PIC materials and resources.
This section contains a public information tool-kit, electronic files, and resource links that can be used by the Weatherization network to implement PIC activities at the state and local level.